Client
Uncle Waffles
Category
Post Production, Motion, VFX
Product Duration
3 - 4 Weeks
To inform our approach, the team conducted a deep dive into the “Baphi” track’s vibe and Uncle Waffles’ signature style. We analyzed audience expectations for Amapiano visuals by studying previous music videos from the artist and the broader genre. Our research also explored trending VFX techniques and the cultural significance of Amapiano dance and party culture, ensuring our effects would feel organic and enhance the video’s raw energy and storytelling.
Guided by our research, we developed dynamic, immersive effects tailored to the video’s high-energy party scenes and emotional moments. The design included glowing light trails, kinetic particle animations, and digital enhancements for rain and stage sequences. Every effect was carefully matched to the choreography and cinematography, elevating the video’s narrative and emotional impact.
Consistent with the project’s creative vision, all visual effects were designed to support the storytelling and make the invisible energy of the music and dance visible. Close collaboration with the director and creative team ensured the VFX reinforced the spirit of celebration, unity, and artistic ambition, strengthening Uncle Waffles’ reputation for unforgettable, boundary-pushing visuals.
At the heart of the project was the idea of amplifying joy and collective energy. The VFX blended digital magic with real-world performance, resulting in a music video where every effect enhances the story, the music, and the connection between artist and audience—mirroring the wild, unrestrained spirit of Amapiano culture.
