Client
TFG
Category
Production
Product Duration
1-2 weeks
South African youth don't just wear clothes—they create culture. We hit the streets, watched how streetwear meets industrial edges. Wanted to catch that energy where concrete meets fashion.
Shot DNM or NTHN where fashion doesn't usually go. A quarry. Raw earth. Because style isn't just about clean backdrops—it's about bringing the unexpected.
The quarry fought back. Rain. Mud. Heat. But that's exactly what we needed—fashion that doesn't play it safe. Every problem made the shots better.
This wasn't about telling people who to be. It was about showing them who they already are. DNM or NTHN speaks to the kids who mix high fashion with hard edges. Who wear their strength like a second skin.
We put street style in a stone quarry. Mixed urban edge with raw nature. Caught that moment when youth culture hits different. The result? Pure vogue energy—fresh, real, unmistakable.
