Client
Jeep Auto
Category
3D Animation & Motion
Product Duration
Pitch Phase
We dug into what makes Jeep people tick. Not just the cars—the way they make them their own. Every mod, every customization tells a story. That's what we needed to show.
Watched how real vehicles come together. Because if you're going to show someone building their dream Jeep, it better feel real as dirt.
Picked Blender because it doesn't fake it. When metal meets metal in our animation, you feel the weight.
Here's how we built it:
Made every part look like it just rolled off the factory floor. Real metal. Real weight.
No fancy tricks when pieces come together. Just honest engineering, like the real thing.
Kept the space clean and simple. Let the build be the hero.
Added just enough heat ripple and glow to make you smell the workshop. Nothing more.
People don't customize Jeeps just to show off. They do it to make something that's truly theirs. Every choice matters. Every bolt means something.
What we learned:
This isn't about "building a car." It's about bringing your vision to life. Making something that speaks for you.
Each decision carries weight. Like picking the right tool for the right job.
Jeeps aren't just tough trucks anymore. They're blank canvases for people who know exactly what they want.
The pitch didn't win. But it showed something true: people don't just want to see how a car comes together. They want to feel it in their gut.
What this taught us:
Show the soul of the thing, not just the nuts and bolts
Take your time. Let the metal breathe. Make every frame count.
When someone builds their own Jeep, they're not just buying something. They're telling their story.
