Client
High Hopes
Category
Design
Product Duration
2 Weeks
Cannabis isn't what your parents warned you about. People want straight talk about what it is, what it does, and how it helps. So we checked where they hang out—Instagram, Facebook, TikTok. Learned the rules so we could break them right.
Made it bright. Made it human. Sunrise colors and leaves that make you smile. Not your typical green-cross-on-white medical stuff. Everything we made—from scroll-stopping posts to behind-the-scenes peeks—had to feel like your smart friend sharing good advice.
Cut the BS. Talked about cannabis like normal people do. No preaching, just honest words about feeling better. "Elevate Your Everyday" isn't just a tagline—it's what this plant does. Each platform got its own voice, but they all spoke the same truth.
This is about hope, not hype. Every post, story, and share helps someone see cannabis differently. Not as something to whisper about, but as part of a better way to live. Simple as that.
