Hally

Hally

Hally

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Man Smoking
Man Smoking

Client

Hally

Category

Design

Product Duration

3 - 4 Weeks
Research
Research
Research

We dove deep into Hally Cosmetics' brand world, studying their existing assets alongside competitor packaging and beauty trends. Our research zeroed in on opportunities to make the Shade Stix and Hair Applicator stand out through inclusive design, bold visuals, and real user needs.

Execution
Execution
Execution

The project focused on art direction and visual identity development. We crafted a vibrant, modern color palette and typography system that worked seamlessly across all touchpoints. Our work included mood boards, style guides, and visual assets for everything from packaging to digital content and marketing materials. We worked hand-in-hand with the Hally Cosmetics team to make sure the new visual identity captured their brand values and product positioning.

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Messaging
Messaging
Messaging

Our messaging approach reinforced Hally Cosmetics' commitment to inclusivity and self-expression. We developed key visual cues and messaging frameworks that showcased the products' versatility and the brand's passion for celebrating every shade and hair type. The tone hit that sweet spot—approachable, empowering, and genuinely helpful.

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Man Smoking
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Man Smoking
Final Concept
Final Concept
Final Concept

The concept behind our work was creating a visual identity that would make Hally Cosmetics' Shade Stix and Hair Applicator instantly recognizable and irresistible. By focusing on bold, inclusive design and clear, confident messaging, we helped position the brand as a modern, accessible choice for beauty consumers who want quality without compromise and the freedom to be themselves.

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Innovation
Collaboration
Excellence
Integrity
Innovation
Collaboration
Excellence
Integrity
Innovation
Collaboration
Excellence
Integrity
Innovation
Collaboration
Excellence
Integrity

Let's bring your vision to life.

Let's bring your vision to life.

Let's bring your vision to life.

Let's bring your vision to life.