Client
Hally
Category
Design
Product Duration
3 - 4 Weeks
We dove deep into Hally Cosmetics' brand world, studying their existing assets alongside competitor packaging and beauty trends. Our research zeroed in on opportunities to make the Shade Stix and Hair Applicator stand out through inclusive design, bold visuals, and real user needs.
The project focused on art direction and visual identity development. We crafted a vibrant, modern color palette and typography system that worked seamlessly across all touchpoints. Our work included mood boards, style guides, and visual assets for everything from packaging to digital content and marketing materials. We worked hand-in-hand with the Hally Cosmetics team to make sure the new visual identity captured their brand values and product positioning.
Our messaging approach reinforced Hally Cosmetics' commitment to inclusivity and self-expression. We developed key visual cues and messaging frameworks that showcased the products' versatility and the brand's passion for celebrating every shade and hair type. The tone hit that sweet spot—approachable, empowering, and genuinely helpful.
The concept behind our work was creating a visual identity that would make Hally Cosmetics' Shade Stix and Hair Applicator instantly recognizable and irresistible. By focusing on bold, inclusive design and clear, confident messaging, we helped position the brand as a modern, accessible choice for beauty consumers who want quality without compromise and the freedom to be themselves.
