Client
Forum
Category
Design
Product Duration
3 - 4 Weeks
We dove into the creative community world—talking with designers, artists, and photographers to uncover what makes a brand identity actually stick. Our research revealed a hunger for simplicity with personality, and for physical brand touchpoints that spark real interaction and conversation.
Our solution centered around striking, minimal iconography and a signature red palette. We developed playful, abstract motifs—like the face-to-face mark and the bird—that naturally evoke conversation and creativity. Every brand asset, from signage to coffee cups and coasters, was designed to be instantly recognizable and to spark real engagement.
Instead of just digital development, we focused on crafting tangible brand experiences. We carefully applied the identity across physical touchpoints—ensuring consistency, quality, and impact whether on the street, in a café, or at an event. Each element became an opportunity to reinforce FORUM's unique presence and make people stop and take notice.
At its core, FORUM's identity is about creative exchange. The visual system strikes that balance—timeless yet playful—allowing the brand to stand out while inviting participation. The result is a cohesive, memorable brand that turns everyday objects into conversation starters and transforms spaces into genuine creativity hubs.
