Client
Forum
Category
Design
Product Duration
3 - 4 Weeks
We immersed ourselves in the world of creative communities—interviewing designers, artists, and photographers to uncover what makes a brand identity memorable. Our research revealed a desire for simplicity with personality, and for physical brand touchpoints that invite interaction and dialogue.
Our solution centered around striking, minimal iconography and a signature red palette. We developed playful, abstract motifs—like the face-to-face mark and the bird—that evoke conversation and creativity. Every brand asset, from signage to coffee cups and coasters, was designed to be instantly recognizable and to encourage engagement.
Instead of just digital development, our focus was on crafting tangible brand experiences. We meticulously applied the identity across a range of physical touchpoints—ensuring consistency, quality, and impact whether on the street, in a café, or at an event. Each element was considered an opportunity to reinforce FORUM’s unique presence.
At its core, FORUM’s identity is about creative exchange. The visual system is designed to be timeless yet playful, allowing the brand to stand out while inviting participation. The result is a cohesive, memorable brand that turns everyday objects into conversation starters and transforms spaces into hubs of creativity.
