Company
Jeep Auto
Role
Agency
Project overview
We studied Jeep customization culture - how owners transform their vehicles into personal statements through modifications and upgrades. The research revealed that customization isn't about showing off but about creating something uniquely yours, where every choice carries meaning and reflects the owner's vision and values.
Execution
The 3D animation work focused on authentic assembly processes using Blender to capture real weight and engineering precision. Each component was rendered to feel factory-fresh with honest metal textures, while the build sequence emphasized genuine construction over flashy effects. Though the pitch didn't win, the work demonstrated how technical visualization could capture the emotional truth of customization - that building your own Jeep is fundamentally about telling your personal story through careful, meaningful choices.
Results
Latest projects
Company
Jeep Auto
Role
Agency
Project overview
We studied Jeep customization culture - how owners transform their vehicles into personal statements through modifications and upgrades. The research revealed that customization isn't about showing off but about creating something uniquely yours, where every choice carries meaning and reflects the owner's vision and values.
Execution
The 3D animation work focused on authentic assembly processes using Blender to capture real weight and engineering precision. Each component was rendered to feel factory-fresh with honest metal textures, while the build sequence emphasized genuine construction over flashy effects. Though the pitch didn't win, the work demonstrated how technical visualization could capture the emotional truth of customization - that building your own Jeep is fundamentally about telling your personal story through careful, meaningful choices.
Results