At UNDRDOG, we're more than a creative studio—we're a passionate team of creative minds dedicated to turning ambitious ideas into visual masterpieces. Emphasizing strategic thinking and flawless execution, we build strong partnerships with visionary brands to understand their unique goals, delivering integrated creative solutions that not only meet but exceed expectations.

Founded with a vision for transformative creativity, UNDRDOG has rapidly grown into a premier creative studio. Our commitment to excellence and innovation drives us to deliver impactful solutions that set new standards across ATL and BTL applications in the creative industry.

Nyengo Sambo and Sibulele Soludongwe first met in law school in East London in 2018, then pursued different paths before reconnecting and founding UNDRDOG, driven by a shared passion for visual storytelling and challenging creative conventions. Our breakthrough came through bold integrated campaign work that redefined creative standards and established our reputation for innovative visual narratives across all touchpoints.

Creativity is at the heart of everything we do. We specialize in partnering with challengers—brands that dare to question conventions and forge new paths forward. As a 100% black-owned creative studio, we bring unique perspectives to global brands across financial services, technology, telecommunications, and retail through our remote-first approach, delivering transformative campaigns that drive meaningful engagement.

Our success hinges on our ability to innovate boldly and execute with precision. From Johannesburg to Cape Town and beyond, we're committed to setting new standards in creativity and delivering exceptional results that inspire challenger brands to reshape their industries.